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العربية
AAU Asl Al-Auroba Talk to us
PRODUCTS

Built in Iraq, for its market

A product line we own and develop ourselves. No agency, no reselling: the same team that builds for clients builds and supports these products.

The Engagement Suite

The spearhead of our product line: everything that happens between your company and its customer — from the first message to the full conversation record.

BabylAI
by AAU
~75% of interactions in its channel handled by AI — August 2026

An Arabic-first AI assistant. It understands your Iraqi customer's dialect, answers questions about products, prices and order status on WhatsApp, Instagram and the web, and hands the conversation to a real person at the moment one should step in.

Product page →
Trained on your catalogue, not generic answers
Handover with the full conversation context
Weekly report: what your customers ask most
Chaay
Chaay
by AAU

A complete loyalty and engagement platform for merchants. Points, tiers, digital stamp cards and QR-redeemed vouchers, 200+ ready-made campaigns with automated journeys, and one inbox for WhatsApp, Instagram and Messenger. It spots which customers are about to lapse from their actual behaviour, and fires the win-back campaign before you lose them.

Product page →
Points, tiers, stamp cards and QR vouchers
200+ ready campaigns and automated journeys
Connects to your POS through the API
ERP

ERP

by AAU

Sales, accounting, inventory, purchasing, HR and more in one system — built on Odoo and ERPNext around the way your business works.

The ERP page →
PARTNER
Odoo
PARTNER
ERPNext
USERS
681+
active user subscriptions
LIVE
30+
projects and systems live

Field operations

FMS
Go2field
Go2field
FMS · by AAU

A field management system for ISPs, telecom operators and any business with teams away from a desk: tasks, auto-assignment, a mobile app, dynamic forms, maps, inventory and AI quality checks in one platform.

Product page →
Real-time task assignment and tracking
GPS-enabled location services
Digital forms and paperless reporting
Inventory management
Analytics and performance reporting
CheckIn/CheckOut tracking
USERS
110,000+
TASKS
2.1M+

Published on Google Play under the Earthlink Telecom account.

Call quality

CALL QUALITY · AI
AI Call QC
Inbound and outbound · by AAU

Reviews every inbound and outbound call automatically, end to end: finds the recording, transcribes it in Iraqi dialect, grades it against your own scorecard and procedures, classifies what the call was about, checks it against policy, and reads how the customer felt by the end.

Product page →
Speaker separation on single-channel audio
Transcription tuned for Iraqi dialect
Grading grounded in your own knowledge base
Categories defined by your business
Customer trajectory and churn-risk score
Supervisor re-grade in under a minute
LIVE SYSTEM, NOT A PILOT
43,075
calls through the pipeline
3,184
hours of audio reviewed
219
agents covered
~1,900
calls reviewed per day

Of 36,106 scored calls, 4,715 fell below 60% — calls a sampled QC process would almost never have heard. 88 in roughly 40,000 were routed to a human to adjudicate.

«The reviewers still do the hard part. They just no longer have to guess where it is.»

Document intelligence

DOCUMENTS · AI
Arabic OCR
Handwritten and printed · Arabic and English · by AAU

An OCR system that accurately extracts and digitises Arabic text from both handwritten and printed documents. Give it a scan or a photo, and it returns the specific fields you need — labeled, corrected and ready for your database.

Product page →
Handwritten Arabic — the case that always needed manual entry
Printed Arabic forms, letters and records
English text, mixed in or on its own
Photos and scans, including faint and noisy images
Correction layer steered by your own knowledge base
Structured fields out, not a wall of raw text
Interactive review view — each recognised region highlighted on the original.

Interactive review view — each recognised region highlighted on the original.

WHERE IT DELIVERS VALUE
Customer onboarding
Records digitisation
Verification and compliance
High-volume document workflows
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